Krinein: to separate, to judge, to decide. The root of criterion, of critic, of crisis — every word we have for the moment a thing is held up and either kept or let go.
The firm is named for that moment. It is not a description of what we believe. It is a description of what we do, and the only thing we do.
The process is designed. The outcome is selected.
Krino applies a criterion to strategies. We believe America, at its best, applies one to people: merit — not where you started, but whether what you built survives contact.
Read: The Krino Talent Initiative →